Privacy Policy

Welcome to PureBakes. We value the trust you place in us and are committed to protecting your personal information.

This Privacy Policy explains how PureBakes collects, uses, stores, shares and safeguards your information when you visit our website, browse our products, create an account or place an order.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue using our website.

Depending on how you interact with PureBakes, we may collect the following categories of information.

• Full name
• Mobile number
• Email address (optional)
• Shipping address
• Billing information
• Order history
• Product preferences
• Communication history with our support team
• IP address
• Browser type
• Device information
• Website usage information

We only collect information that is necessary to provide our products and improve your experience with PureBakes.

Your information helps us provide a safe, reliable and personalised shopping experience.

• Process and fulfil orders
• Verify your identity
• Authenticate your mobile number
• Deliver products
• Provide customer support
• Respond to enquiries
• Send order confirmations
• Share order status updates
• Improve website performance
• Detect fraudulent activity
• Comply with legal obligations
• Maintain internal business records

We only use your information for legitimate business purposes directly related to operating PureBakes.

PureBakes uses WhatsApp-based One-Time Password (OTP) verification to authenticate customers before an order is completed.

Your mobile number is used only for authentication, order communication and customer support.

OTP messages are sent only when you request verification during checkout or other account related activities.

We do not use OTP verification messages for promotional or marketing purposes.

PureBakes offers secure online payment options to provide a safe and convenient shopping experience.

Payments made through our website are processed using trusted third-party payment service providers. PureBakes does not collect or store your complete debit card, credit card, net banking or UPI credentials on our servers.

Once a payment is successfully completed, we receive only the information necessary to confirm your order, such as the payment status, transaction reference and payment amount.

Our website may use cookies and similar technologies to improve your browsing experience and help us understand how visitors interact with our website.

• Remember your browsing preferences.
• Maintain secure login sessions where applicable.
• Improve website performance.
• Measure website traffic and visitor behaviour.
• Detect technical issues and improve reliability.

Cookies do not normally contain information that directly identifies you. You may disable cookies through your browser settings, although certain website features may not function as intended.

PureBakes retains personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal, accounting or regulatory obligations.

The retention period may vary depending on the nature of the information and the services you use.

• Customer account information
• Order history
• Payment references
• Customer support communications
• Business records required by applicable laws

When information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our internal data management practices.

Protecting customer information is important to us. We implement reasonable administrative, technical and organisational safeguards to help protect personal information against unauthorised access, alteration, disclosure or destruction.

• Encrypted communication where appropriate.
• Access controls for administrative systems.
• Secure authentication mechanisms.
• Regular software updates.
• Restricted access to customer information.

You are also responsible for protecting your own devices and keeping your account information confidential.

PureBakes works with trusted third-party service providers to operate our online store, process payments, authenticate customers and deliver products.

• Supabase — securely stores customer accounts, addresses, order information and related application data.
• Razorpay — securely processes online payments.
• Meta WhatsApp Business Platform — delivers OTP verification messages and order-related communications.
• Third-party delivery providers — used to deliver orders to customers.

These providers receive only the information necessary to perform their respective services and are responsible for handling such information in accordance with their own privacy policies.

You may contact PureBakes regarding the personal information we hold about you. Subject to applicable laws and reasonable verification, you may request:

• Access to the personal information associated with your account or orders.
• Correction of inaccurate or incomplete personal information.
• Deletion of personal information where retention is no longer required by law or for legitimate business purposes.
• Withdrawal of consent where processing is based on your consent.
• Information about how your personal information is collected, used or shared.
• Assistance with updating your mobile number, email address or delivery details.

We may ask you to verify your identity before processing a privacy-related request. This helps protect customer information from unauthorised access or deletion.

Certain information may need to be retained for legal, tax, accounting, fraud-prevention, dispute-resolution or legitimate business purposes, even after a deletion request is received.

The PureBakes online store is intended for customers who are legally capable of entering into a purchase transaction.

We do not knowingly collect personal information directly from children without the involvement or consent of a parent or legal guardian.

If you believe that a child has provided personal information to PureBakes without appropriate consent, please contact us. We will review the request and take reasonable steps to remove the information where appropriate.

PureBakes may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal obligations.

When this Privacy Policy is updated, the revised version will be published on this page and the “Last updated” date will be changed accordingly.

We encourage you to review this page periodically to stay informed about how PureBakes handles personal information.

For questions, concerns or requests relating to this Privacy Policy or your personal information, contact PureBakes using the details below.

• Email: purebakeshyderabad@gmail.com
• WhatsApp: +91-93919-35500
• Store: https://shop.purebakes.in

We will respond to privacy-related enquiries as soon as reasonably possible.

For information about purchases, delivery, cancellation and refunds, you may also review our Terms and Conditions, Shipping Policy and Refund Policy.